Not too long ago, Samsung confirmed that the Galaxy S8 will not launch at the Mobile World Congress 2017, but at a later event after the Korean company is sure that it’s safe to use.
According to a new rumor, Samsung is rumored to launch the Galaxy S8 at a press event scheduled for March 29th.
Multi-City Launch Event
Twitter user Riccollo said on Twitter that Samsung is expected to launch the Galaxy S8 at a multi-city event in the United States and some city in Europe. The tweet also mentions a ‘record-breaking marketing campaign’ for the handset. This suggests that Samsung is planning a grand unveiling, likely to generate significant buzz and anticipation among consumers and tech enthusiasts alike.
The same Twitter user previously mentioned that the Galaxy S8 will be present at the Mobile World Congress 2017, but it will be a silent affair and will be shown to partners at the event only. This strategy might be aimed at building suspense and ensuring that the official launch event garners maximum attention.
Expected Features and Specifications
The details about what the handset is expected to bring to the table are a little scarce at the moment, but we will update you as soon as we get to hear anything interesting about the specifications. However, based on industry trends and leaks, we can speculate on some potential features.
The Galaxy S8 is expected to feature a bezel-less design, following the trend set by other flagship smartphones. This would mean a larger screen-to-body ratio, providing users with a more immersive viewing experience. Additionally, rumors suggest that the device might come with an advanced AI assistant, possibly named Bixby, to compete with Apple’s Siri and Google’s Assistant.
Another anticipated feature is the inclusion of a dual-camera setup, which has become increasingly popular in high-end smartphones. This would allow for better depth perception and improved photo quality, especially in low-light conditions. The Galaxy S8 might also come with enhanced biometric security features, such as an iris scanner, to provide users with more secure and convenient ways to unlock their devices.
Performance-wise, the Galaxy S8 is expected to be powered by the latest Qualcomm Snapdragon processor, ensuring smooth and efficient performance. Coupled with ample RAM and storage options, this would make the device a powerhouse capable of handling demanding applications and multitasking with ease.
Marketing and Consumer Expectations
The mention of a ‘record-breaking marketing campaign’ indicates that Samsung is leaving no stone unturned in promoting the Galaxy S8. This could involve extensive advertising across various media platforms, partnerships with influencers, and possibly even experiential marketing events where consumers can get hands-on experience with the device before its official release.
Given the issues Samsung faced with the Galaxy Note 7, the company is likely to be extra cautious with the Galaxy S8. Ensuring the device is safe to use and free from any potential hazards will be a top priority. This might also explain the decision to delay the launch and conduct thorough testing before making the device available to the public.
In conclusion, while we await the official announcement and detailed specifications of the Galaxy S8, the rumored features and the planned marketing campaign suggest that Samsung is aiming to make a strong comeback with this flagship device. Stay tuned for more updates as we get closer to the anticipated launch date.
Source: GSMArena
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