Samsung is using its Frame TV at this years London Design Festival to show off art. The company has opened exhibition spaces at the festival featuring the Samsung Frame TV.
Samsung has teamed up with Saatchi Art for the exhibition and Samsung’s Frame TV is being used to show work from the Saatchi Art online art gallery.
“The Frame is created to push the boundary of the conventional TV which we only use when they are powered on.” said Sunghee Han, Vice President of the Visual Display Business at Samsung Electronics. “Changed to a beautiful art pieces when it’s powered off, The Frame will also be a new standard for artists and galleries to share their work through The Frame’s innovative feature ‘Art Mode’, bringing art into the consumer’s lifestyle.”
At the London Design Festival, ‘The Frame X Saatchi Art’ gallery showcases prominent artwork from the online art gallery, Saatchi Art, which represents thousands of extraordinary artists from all over the world. Visitors will also have the chance to interact with The Frame and learn more about the Art Store at The Frame pop-up store. Through the Art Store, The Frame creates an ecosystem that provides an opportunity for artists or galleries to share their artwork on a platform that is professionally curated to meet the tastes of any consumer.
You can find out more details about the Samsung Frame TV and the exhibition over at Samsung at the link below.