Samsung has announced a new partnership with Universal Pictures Home Entertainment for HDR10+ content.
The two companies will work together on bringing Universal Pictures content to HDR10+ technology to customers.
Enhancing the Viewing Experience
HDR10+ is an advanced high dynamic range (HDR) technology that optimizes picture quality for a more immersive viewing experience. Unlike standard HDR, HDR10+ dynamically adjusts brightness and contrast levels on a scene-by-scene or even frame-by-frame basis. This results in more accurate colors, deeper blacks, and brighter whites, making the viewing experience more lifelike and engaging.
“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.
“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, Executive Vice President of R&D Team, Visual Display Business at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”
Broader Implications for the Industry
This partnership is not just a win for Samsung and Universal Pictures but also for the broader entertainment industry. As more content becomes available in HDR10+, consumers will have greater access to high-quality viewing experiences. This could potentially drive sales of HDR10+ compatible devices, such as Samsung’s QLED TVs, which are designed to take full advantage of this technology.
Moreover, the collaboration sets a precedent for other content creators and technology companies to follow suit. By adopting HDR10+, studios can ensure their films and shows are presented in the best possible quality, while technology companies can offer devices that meet the growing demand for superior picture quality.
For example, imagine watching a visually stunning film like “Jurassic World” in HDR10+. The dynamic range would allow you to see every detail in the dinosaurs’ scales and the lush environments, making the movie feel even more real and thrilling. Similarly, a dark, atmospheric film like “The Invisible Man” would benefit from deeper blacks and more nuanced shadows, enhancing the suspense and horror elements.
You can find out more information about the new partnership between Samsung and Universal Pictures at the link below.
Source Samsung
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