After initially unveiling their new Roku Streaming Stick back in January of this year at CES, Roku has today announced that their new Roku Streaming Stick is now ready for consumers and will be shipping in October for $99.
The $99 price for the Roku Streaming Stick is the same as the existing Roku 2 XS set-top box, and the new Roku Streaming Stick offers all the same features in a smaller package.
Features and Compatibility
Those features include the ability to use it with your HDTV, with remote control and data signals fed through an MHL-compatible HDMI port on the Streaming Stick. This means that the device can be powered directly from the TV, eliminating the need for additional power cables and making the setup process much simpler. The Roku Streaming Stick also supports 1080p HD video, ensuring that users can enjoy high-definition content from their favorite streaming services.
In addition to its compact size and ease of use, the Roku Streaming Stick comes with a user-friendly interface that allows for seamless navigation through various apps and channels. Users can access popular streaming services such as Netflix, Hulu, Amazon Prime Video, and more. The device also supports a wide range of other apps, including music streaming services like Spotify and Pandora, as well as news and sports channels.
Partnerships and Market Impact
Earlier this year, Roku also announced that a number of partners will be supporting their Roku Streaming Stick, including: Element Electronics, GlobalVue International, Haier, Hitachi America, Insignia, Mitsubishi Electric, Onkyo, Integra, OPPO, and TMAX Digital. These partnerships are significant as they indicate a broad acceptance of the Roku Streaming Stick across various brands and manufacturers, potentially leading to a wider adoption of the device in the market.
The support from these partners also means that consumers will have more options when it comes to purchasing TVs and other devices that are compatible with the Roku Streaming Stick. This could lead to an increase in sales for both Roku and its partners, as more consumers look for convenient and affordable ways to stream their favorite content.
Moreover, the Roku Streaming Stick’s competitive pricing at $99 makes it an attractive option for consumers who are looking for a cost-effective streaming solution. Compared to other streaming devices on the market, the Roku Streaming Stick offers a great balance of features and affordability, making it a strong contender in the streaming device market.
In addition to the hardware, Roku has also been focusing on enhancing its software offerings. The company recently updated its mobile app to include AirPlay-esque streaming capabilities, allowing users to stream content from their mobile devices to their Roku devices. This feature adds another layer of convenience for users, making it easier to share and enjoy content across different devices.
Overall, the Roku Streaming Stick represents a significant step forward for Roku in terms of both hardware and software. With its compact design, wide range of features, and strong support from partners, the Roku Streaming Stick is well-positioned to become a popular choice for consumers looking for a versatile and affordable streaming solution.
Source: CNET
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