Roku first unveiled their new streaming stick back in CES in the early part of this year, which they have designed and created to transform non-smart HDTV screens into smart TVs.
The Roku streaming stick is equipped with wireless connectivity and Mobile High-Definition Link (MHL) technology, and draws its power from the TV HDMI port into which it is plugged.
Today Roku has announced that a number of partners will now be supporting their streaming stick, and includes manufacturers such as Element Electronics, GlobalVue International, Haier, Hitachi America, Insignia, Mitsubishi Electric, Onkyo, Integra, OPPO, and TMAX Digital.
The partnership will allow the TV manufacturers to provide services such as Netflix, Hulu Plus, HBO Go to their customers without the need to implement additional or expensive technology within their HDTV sets. The news follows last week’s announcement by Roku that it had secured funding from News Corp., BSkyB, and other investors to the tune of $45 million.
Source: Tech Crunch