Roku first unveiled their new streaming stick back at CES in the early part of this year, which they have designed and created to transform non-smart HDTV screens into smart TVs.
The Roku streaming stick is equipped with wireless connectivity and Mobile High-Definition Link (MHL) technology, and draws its power from the TV HDMI port into which it is plugged.
Expanding Partnerships and Capabilities
Today Roku has announced that a number of partners will now be supporting their streaming stick, and includes manufacturers such as Element Electronics, GlobalVue International, Haier, Hitachi America, Insignia, Mitsubishi Electric, Onkyo, Integra, OPPO, and TMAX Digital. This collaboration is a significant step forward for Roku, as it allows the company to extend its reach and integrate its technology into a wider array of HDTVs. By partnering with these manufacturers, Roku ensures that more consumers can access streaming services without needing to purchase additional hardware.
The partnership will allow the TV manufacturers to provide services such as Netflix, Hulu Plus, HBO Go to their customers without the need to implement additional or expensive technology within their HDTV sets. This is particularly beneficial for consumers who may not want to invest in a new smart TV but still wish to enjoy the convenience and variety of streaming services. The Roku streaming stick essentially bridges the gap between traditional HDTVs and modern smart TVs, offering a cost-effective solution for upgrading home entertainment systems.
Strategic Investments and Future Prospects
The news follows last week’s announcement by Roku that it had secured funding from News Corp., BSkyB, and other investors to the tune of $45 million. This substantial investment underscores the confidence that major players in the media and technology sectors have in Roku’s potential. The funding is expected to be used to further develop Roku’s technology, expand its market presence, and enhance its content offerings.
Roku’s strategic partnerships and new funding come at a time when the streaming market is becoming increasingly competitive. Companies like Amazon, Google, and Apple are all vying for a share of the streaming device market, each offering their own unique features and content. Roku’s approach of integrating with multiple TV manufacturers and securing significant investment positions it well to compete in this crowded space.
Moreover, the Roku streaming stick’s reliance on MHL technology is a noteworthy aspect. MHL allows for the transmission of high-definition video and audio from mobile devices to HDTVs, making it a versatile option for users who want to connect their smartphones or tablets to their TVs. This feature adds another layer of functionality to the Roku streaming stick, making it not just a tool for streaming services but also a bridge for mobile content.
In conclusion, Roku’s unveiling of their new streaming stick and the subsequent partnerships with major TV manufacturers mark a significant milestone in the company’s journey. The device’s ability to transform non-smart HDTV screens into smart TVs, combined with the support from industry giants and substantial funding, positions Roku as a formidable player in the streaming market. As the company continues to innovate and expand its offerings, consumers can look forward to more accessible and versatile streaming solutions in the future.
Source: Tech Crunch
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