Roku is well known for its set top streaming boxes for your existing TV, and now the company is taking its streaming service one step further with the Roku TV.
Roku has teamed up with six different hardware manufacturers for its Roku TV, and the first two companies to be announced are TCL and Hisense.
Both companies are launching a range of Roku TVs with Roku’s streaming software built in, the first devices will launch later in the year.
Roku TV User Interface and Features
The Roku TV UI will be very similar to the one used in the various Roku set top boxes, which is known for its user-friendly and intuitive design. This interface allows users to easily navigate through a wide array of streaming services, including popular platforms like Netflix, Hulu, and Amazon Prime Video. Additionally, Roku TVs will support voice search, enabling users to find their favorite shows and movies simply by speaking into the remote.
Roku is hoping to license its software to other TV manufacturers in the future, which could potentially lead to a broader range of Roku-integrated TVs on the market. This strategy aims to make Roku’s streaming platform a standard feature in smart TVs, much like how Android has become a dominant operating system in smartphones.
Range and Availability
The first range of Roku TVs will be available in a variety of sizes, from 32 inches to 55 inches, catering to different consumer needs and preferences. These TVs will come with Roku branding, ensuring that customers can easily identify them as part of the Roku ecosystem. The integration of Roku’s software directly into the TV eliminates the need for an external streaming box, providing a more streamlined and convenient user experience.
As yet, we do not have any details on how much these new Roku TVs will retail for. However, given Roku’s history of offering affordable streaming solutions, it is expected that these TVs will be competitively priced. As soon as we get more details and confirmation of an exact launch date, we will let you guys know.
In addition to the basic streaming functionalities, Roku TVs are expected to come with several advanced features. For instance, they may include support for 4K Ultra HD resolution and HDR (High Dynamic Range), providing viewers with a superior picture quality. Some models might also offer enhanced audio capabilities, such as Dolby Atmos, for an immersive sound experience.
Roku’s move into the TV manufacturing space is a significant step in the company’s evolution. By embedding its software directly into TVs, Roku aims to capture a larger share of the smart TV market and provide a seamless streaming experience to its users. This approach not only simplifies the setup process for consumers but also positions Roku as a key player in the home entertainment industry.
Source Engadget
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