RIM,the makers of BlackBerry smartphones and tablets has announced a net loss of $125m for the three months to the 3rd of March 2012, this compares to a profit of $934m for the same period last year.
The company revenues have also fallen fro $5.2 billion to $4,2 billion, and shipments of their BlackBerry devices fell 11 percent on the same period last year.
RIM has announced that Jim Balsillie, one of the founders of RIM and the former co-chief executive has resigned from the board, and the company has now said that it will be focusing in enterprise customers in the future.
Over the last couple of years RIM has attempted to compete with the likes of Apple’s iPhone and Google’s Android smartphones in the consumer market, at which they have been less than successful.
RIM’s CEO Thorsten Heins has said that the company will now focus on its traditional core market of business customers, which has worked well for the company in the past.
“We plan to refocus on the enterprise business and capitalise on our leading position in this segment,” he said.
“We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”
It will be interesting to see if RIM are able to turn its business around by focusing on the very thing that made it popular in the first place.
Source BBC News
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