QR Codes could be set to make a jump into a new direction if dotless QR Codes become popular. A new next generation of QR code has been unveiled this month by Visualead, the company that back in January received a millions in investment from Alibaba.
As you can see from the image above the new dotless QR codes enable users to insert photos and graphics in the centre of the QR Codes.
Currently Visualead has over 500,000 customers using its freemium QR Code service, Visualead CEO and co-founder Nevo Alva explained in an interview with Tech Crunch :
“This is the next step from the visual QR code. Our development is based on feedback that we got from the market,” Alva said, “And it will make codes more obvious for consumers to interact with.”
“People in the West say it is just a code, and it’s been ‘going to die’ every year for last five years. When we talk about O2O [online-to-offline retail] there are several guidelines that we have to have in place: education and penetration. “These are two very important things. In China, you can see how big companies are pushing QR codes. [In the West,] it depends on several things, we have to find the right partner,”
“Visualead’s technology connects Offline and Online in a secure and effective way.
Join Agent V as she goes on a mission to save Agent Wang, utilizing Visualead’s Secure O2O solutions for login & authentication, product packaging & anti-counterfeiting, mobile payments, mobile ticketing and more.”
Source: Tech Crunch