Pandora the Internet radio service, has today announced the launch of a new Pandora HTML 5 app, which has been created to enable the company to expand on to Smart TVs and onto games consoles.
The launch of the new Pandora HTML 5 application will help it compete with the likes of Spotify and others and has been optimised for a 10 foot away experience.
The new Pandora HTML 5 app features easy navigation with controls and displays designed specifically for the big screen together with the ability to personalise radio stations, create new ones and browse more than 500 curated genre stations.
As well as offering the standard play, pause, skip and the ability to thumb-up and thumb-down tracks is easily accessible through the designated controller. Pandora Chief Technology Officer and EVP of Product, Tom Conrad explained in todays press release:
“Our mission is to provide the best personalized radio experience to our listeners in any context on any connected device. Since tv.pandora.com is standards-based, it will allow us to quickly evolve and enhance the 10-foot experience of Pandora with greater flexibility and speed than ever before. By using this platform, we can deliver a uniform experience across any standards-compliant TV’s, game consoles, or set top boxes and focus our efforts on end user benefits and innovation rather than platform specific details.”