Ortery Technologies has unveiled a groundbreaking new 3D Pure White Photography system at CES this month, which Ortery claims is the world’s first system to create 360-degree Flash/HTML 5 animations with a pure white background.
The new 3D PhotoBench 260 system has been meticulously designed to provide an easy and efficient way for anyone to take professional 360-degree product photographs and transform them into stunning 3D animations. Watch the video after the jump to see it in action.
Features and Specifications
Ortery’s 3D PhotoBench 260 can be set up as either a fully enclosed studio or an open, bottom-lit photo bench, offering flexibility to suit various photography needs. The system incorporates a light box that measures 100 x 100 x 96 cm, providing ample space for a wide range of products. The light box is equipped with a 3D turntable featuring a transparent platform capable of turning products up to 15kg in weight, making it suitable for photographing both small and medium-sized items.
The white light within the 3D PhotoBench 260 is provided by an impressive array of 4,000 LEDs, each boasting a 30,000-hour lifespan. These LEDs are separated into four distinct lights, which can be individually controlled via the included software to adjust intensity and achieve the perfect lighting conditions for any product. This level of control ensures that users can capture high-quality images with consistent lighting, eliminating shadows and highlighting product details.
Applications and Benefits
The 3D PhotoBench 260 is ideal for a variety of applications, including e-commerce, product design, and marketing. By creating 360-degree animations, businesses can offer their customers an interactive and engaging way to view products online, enhancing the shopping experience and potentially increasing sales. For product designers, the ability to create detailed 3D animations can aid in the visualization and presentation of new designs, making it easier to communicate ideas and concepts.
Moreover, the system’s ease of use means that even those with limited photography experience can achieve professional results. The included software guides users through the process, from setting up the product to capturing images and creating animations. This democratization of high-quality product photography can be particularly beneficial for small businesses and startups, allowing them to compete with larger companies in terms of visual presentation.
The Ortery’s 3D PhotoBench 260 is now available to purchase for around $11,000 and is marketed in Europe under the product name of PackShot Creator. This investment can be justified by the potential return in terms of improved product imagery and increased customer engagement. More information is available from the Ortery website.
In conclusion, Ortery Technologies’ 3D PhotoBench 260 represents a significant advancement in product photography, offering a versatile and user-friendly solution for creating high-quality 360-degree animations. Its innovative design and powerful features make it a valuable tool for businesses looking to enhance their product presentations and engage customers more effectively.
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