The concept Ora watch uses measuring tapes to show the tim. they are interwoven and move across the face to show the hour, minute and day.
Designed by Alexandros Stasinopoulos this has to be one of the most original watch concepts out there. Shame it is still only a concept at the moment.
the arrangement of the indications derived from the aspiration to demonstrate in a bold and dramatic way the passage of time. the design of the case reflects an “inside-out” design approach as it was the mechanism’s arrangement that prescribed the overall form in an attempt to enhance its uniqueness and create a distinctive silhouette.