As well as being available through an invite system, the OnePlus 2 recently went on sale in China and the handset was sold out in just 64 seconds.
There were 30,000 units of the OnePlus 2 made available through the OnePlus website in China, the device is now no longer available.
Phenomenal Demand for OnePlus 2
64 seconds for 30,000 smartphones is impressive and over one million people have signed up to the company’s invite system for the device. This level of demand highlights the significant interest and anticipation surrounding the OnePlus 2. The invite system, while somewhat controversial, has created an aura of exclusivity and urgency, driving potential buyers to act quickly to secure their device.
The OnePlus 2, often referred to as the “flagship killer,” boasts high-end specifications at a competitive price point. This strategy has resonated well with consumers who are looking for premium features without the premium price tag. The device includes a Snapdragon 810 processor, 4GB of RAM, a 13-megapixel rear camera, and a 5.5-inch Full HD display, making it a formidable competitor in the smartphone market.
Future Availability and Market Strategy
OnePlus will make the handset available in China again on the 11th of August, and it will be interesting to see if the next batch of handsets will sell out as quickly. Given the overwhelming response to the initial release, it is likely that the demand will remain high. The company’s strategy of releasing limited quantities and using an invite system may continue to fuel this demand, ensuring that each batch sells out rapidly.
The success of the OnePlus 2 in China could also have implications for its availability in other markets. If the trend continues, OnePlus may need to ramp up production to meet global demand. However, maintaining the balance between supply and demand will be crucial to preserving the brand’s image and customer satisfaction.
In addition to the Chinese market, OnePlus has been expanding its presence in other regions, including North America and Europe. The company has been leveraging social media and online communities to build a loyal customer base. This grassroots marketing approach has proven effective, allowing OnePlus to compete with larger, more established brands without the need for extensive traditional advertising.
Moreover, the OnePlus 2’s success could pave the way for future models. The company has already hinted at upcoming devices that will continue to offer high-end features at competitive prices. This approach could disrupt the smartphone market, forcing other manufacturers to reconsider their pricing strategies.
The OnePlus 2’s rapid sell-out in China underscores the device’s popularity and the effectiveness of OnePlus’s marketing and sales strategies. As the company prepares for the next release on August 11th, all eyes will be on how quickly the next batch sells out and how OnePlus manages the growing demand for its products. The future looks promising for OnePlus, and it will be exciting to see how the company continues to innovate and challenge the status quo in the smartphone industry.
Source Gforgames
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