Audi has this month announced they have started using the awesome Oculus Rift virtual reality headset to help extend its customer advisory service at Audi dealers as well as providing customers with a way of configuring their new Audi cars.
Audi is launching the new sales tool to dealers first by the end of this year, and is also developing a mobile virtual reality experience that will be able to provide an Audi VR experience away from the dealership, while visiting customers at home for example.
The Audi VR system is also equipped with Bang & Olufsen headphones allowing potential customers to enjoy a “full range of acoustic information, from the sound of the doors closing to the 14‑channel sound of the Advanced Sound System”, Audi explains.
“Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way.
The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.”
For more information on the new Audi Oculus Rift experience soon available to customers jump over to the Audi press release website for further details.