Nokia has only had its Windows Phone devices available for a couple of months, and now according to a recent report by research firm Strategy Analytics, Nokia is top of the list of Windows Phone vendors for the last quarter of 2011.
According to the report, Nokia shipped around 900,000 Windows Phone devices, as opposed to 1.8 million Windows Phone devices from all other manufacturers for the last quarter in 2011.
“Global smartphone shipments using the Microsoft operating system grew 36 percent sequentially to reach 2.7 million units in Q4 2011,” Strategy Analytics analyst Alex Spektor said in a statement. ”Microsoft smartphone shipments remain tiny, but they are showing tentative signs of growth. Nokia overtook HTC and others to become the world’s largest Microsoft smartphone vendor with 33 percent market share. Nokia’s global Microsoft smartphone shipments hit 0.9 million units, as distribution of its Lumia family expanded across numerous countries and operators.”
This apparently gave Nokia a 33.1 percent share of the Windows Phone market for the same period, with the remaining 66.9 percent being split between all other Windows Phone manufacturers.
Nokia’s Strategic Move to Windows Phone
Nokia’s decision to adopt the Windows Phone platform was a significant strategic shift for the company, which had previously relied heavily on its Symbian operating system. The partnership with Microsoft was aimed at revitalizing Nokia’s smartphone lineup and gaining a competitive edge in the rapidly evolving mobile market. The Lumia series, particularly the Lumia 800, was the flagship model that showcased Nokia’s commitment to the Windows Phone ecosystem. The Lumia 800 featured a sleek design, robust build quality, and a user-friendly interface, which helped it gain traction among consumers.
Impact on the Smartphone Market
The success of Nokia’s Windows Phone devices had a notable impact on the overall smartphone market. By capturing a significant share of the Windows Phone market, Nokia not only boosted its own sales but also contributed to the growth of the Windows Phone platform. This was crucial for Microsoft, which was striving to establish its presence in a market dominated by Android and iOS. The collaboration between Nokia and Microsoft also led to increased visibility and marketing efforts for Windows Phone devices, further driving consumer interest and adoption.
Moreover, Nokia’s performance in the last quarter of 2011 set the stage for future developments in the smartphone industry. The company’s ability to quickly become the leading Windows Phone vendor demonstrated the potential for rapid market shifts and the importance of strategic partnerships. It also highlighted the competitive nature of the smartphone market, where manufacturers must continuously innovate and adapt to changing consumer preferences and technological advancements.
In conclusion, Nokia’s emergence as the top Windows Phone vendor after just one quarter was a remarkable achievement that underscored the company’s strategic vision and execution. By aligning with Microsoft and focusing on the Windows Phone platform, Nokia was able to regain its footing in the competitive smartphone market and pave the way for future growth and innovation.
Source BGR
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