We know that Nokia will be unveiling a number of Windows Phone devices at MWC 2012 later this month, and now details of a new budget Nokia Windows Phone handset have been rumored, the Nokia Lumia 710.
According to a recent report, the Nokia Lumia 610 will be priced lower than that of the Nokia Lumia 710, and it will come with Windows Phone Tango, which will support lower specifications than the existing version.
There are no details on the actual hardware of the Nokia Lumia 610, although the device is expected to launch for the pre-paid market and may very well retail for under £100.
Targeting the Budget Market
This would give Nokia and Windows Phone an entry to the budget pre-paid smartphone market, and such a device could end up being very popular. The budget market is a significant segment, especially in emerging markets where consumers are looking for affordable yet functional smartphones. By offering a device like the Lumia 610, Nokia could attract a large number of users who are transitioning from feature phones to smartphones.
The Lumia 610 is expected to feature a simplified version of Windows Phone, known as Windows Phone Tango. This version is designed to run on devices with lower hardware specifications, making it ideal for budget smartphones. Windows Phone Tango aims to provide a smooth user experience even on devices with less powerful processors and lower amounts of RAM.
Potential Impact on the Market
The introduction of the Nokia Lumia 610 could have a significant impact on the smartphone market. By offering a budget-friendly device with the Windows Phone operating system, Nokia could potentially increase its market share. This move could also benefit Microsoft, as it would help to expand the Windows Phone ecosystem.
In addition to targeting the budget market, the Lumia 610 could also appeal to younger consumers and first-time smartphone users. The device is expected to come with a range of features that are typically found in higher-end smartphones, such as a touchscreen display, access to apps, and social media integration. This could make the Lumia 610 an attractive option for those who are looking for an affordable yet capable smartphone.
Furthermore, the Lumia 610 could help to strengthen Nokia’s position in the smartphone market. The company has been facing stiff competition from other smartphone manufacturers, and the introduction of a budget-friendly device could help to boost its sales. By offering a range of devices at different price points, Nokia can cater to a wider audience and increase its market presence.
As soon as we get some more information on the rumored Nokia Lumia 610 including specifications, pricing, and an actual release date, we will let you guys know. The anticipation for this device is building, and it will be interesting to see how it performs in the market once it is officially launched.
Source Tech Radar
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