Despite it being clear that gamers don’t want the Nintendo Wii U, Nintendo continues to plug away with new bundles to lure gamers to buy its hardware. Last holiday season Nintendo expected a big uptick in sales that never happened. Thanks in part to that lack of a holiday sales surge, Nintendo recently warned of a big loss coming for the fiscal year.
Nintendo is now expecting to post a loss of 25 billion yen, or about $240 million. Previously it had predicted a profit this year of 55 billion yen. Nintendo has also slashed Wii U sales targets significantly. Previously it predicted it would sell 9 million Wii U consoles this fiscal year.
That number has now been revised to 2.8 million units. That is about 1/3 the sales volume Nintendo had expected. The only bright spot for Nintendo right now is the pending launch of Mario Kart 8, one of the biggest franchises that Nintendo has. The game is a Wii U exclusive. “During the year-end shopping season, we weren’t able to lift sales momentum for the Wii U,” Nintendo President Satoru Iwata told a press briefing in Osaka.
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