The Nintendo Switch has been a monumental success for the company, capturing the hearts of gamers worldwide with its unique hybrid design that allows for both handheld and docked play. This innovative console has not only revitalized Nintendo’s presence in the gaming market but has also set new standards for what a gaming console can achieve. To meet the surging demand, Nintendo is ramping up production significantly.
According to a recent report by Digitimes, Nintendo has now increased production of the console to two million units per month. This move is a strategic response to the overwhelming popularity of the Switch, ensuring that supply can keep pace with the ever-growing demand.
Nintendo has recently raised its orders for the Nintendo Switch to two million units a month because of the product’s surging demand and the vendor is expected to be able to achieve its annual shipment target of 20 million units for 2017, according to sources from the upstream supply chain.
Meeting the Holiday Rush
Nintendo is gearing up for the crucial holiday sales period, a time when gaming consoles are in high demand as gifts. The increased production is a proactive measure to ensure that there are enough units available to meet the holiday rush. Historically, the holiday season has been a make-or-break period for gaming companies, and Nintendo is leaving no stone unturned to capitalize on this opportunity.
The Switch’s versatility makes it an attractive option for a wide range of gamers. Whether it’s the portability for on-the-go gaming or the ability to connect to a TV for a more immersive experience, the Switch offers something for everyone. This broad appeal is one of the key reasons behind its soaring popularity.
Expanding to New Markets
In addition to preparing for the holiday season, Nintendo is also expanding the availability of the Switch to new markets. The console is set to launch in China early next year, a market with immense potential. China’s gaming industry is one of the largest in the world, and entering this market could significantly boost Nintendo’s sales figures.
The Switch’s success is a stark contrast to the performance of its predecessor, the Wii U. The Wii U struggled to gain traction in the market, partly due to its confusing marketing and lack of third-party support. In contrast, the Switch has been embraced by both gamers and developers alike. Major titles like “The Legend of Zelda: Breath of the Wild,” “Super Mario Odyssey,” and “Animal Crossing: New Horizons” have been critical and commercial successes, further driving the console’s popularity.
Moreover, the Switch has seen strong support from third-party developers, something that was notably lacking with the Wii U. Games like “The Witcher 3: Wild Hunt,” “Doom,” and “Fortnite” have found a home on the Switch, broadening its appeal to a wider audience.
Another factor contributing to the Switch’s success is its robust online ecosystem. Nintendo Switch Online offers a range of features, including online multiplayer, cloud saves, and a growing library of classic NES and SNES games. This service adds significant value to the console, making it an even more attractive option for gamers.
The Nintendo Switch has proven to be a game-changer for Nintendo. By increasing production to two million units per month, the company is well-positioned to meet the high demand and capitalize on the upcoming holiday season. With plans to enter new markets like China, the future looks bright for the Switch. Its success is a testament to Nintendo’s ability to innovate and adapt in the ever-evolving gaming industry.
Source Digitimes
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