It has been reported by the Digi Times that shipments of Google’s Nexus 7 tablet have been rising month on month leading up to the holiday season, with shipments of the Nexus 7 rising from 500,000-600,000 units a month to 800,000-900,000 units in November. With shipments likely to exceed 1,000,000 this month according to Taiwan-based supply chain makers.
“Taiwan-based Quanta Computer undertakes ODM production of the Amazon Kindle Fire and Nexus 7 and is expected to ship 3-4 million Kindle Fires and 2-3 million Nexus’ in the fourth quarter, the sources said. However, Quanta saw a larger decrease in notebook shipments than increase in tablet shipments in November and therefore had November consolidated revenues of NT$86.048 billion (US$2.95 billion) dropping 13.29% on month, the sources indicated.”
Design and Development
The Nexus 7 tablet has been designed and developed by Google in conjunction with Asus, and was made available to pre-order on June 27, 2012. The collaboration between Google and Asus aimed to create a high-quality yet affordable tablet that could compete with other popular devices in the market, such as the Amazon Kindle Fire and Apple’s iPad. The Nexus 7 is equipped with a 7-inch display, which offers a resolution of 1280×800 pixels, providing clear and vibrant visuals for users.
Under the hood, the Nexus 7 is powered by a Nvidia Tegra 3 quad-core chip, supported by 1GB of RAM. This combination ensures smooth performance and the ability to handle multiple tasks simultaneously. The tablet is available with either 8, 16, or 32 GB of internal storage, catering to different user needs. Additionally, the Nexus 7 features a 1.2-megapixel front-facing camera, making it suitable for video calls and selfies.
Market Impact and Consumer Reception
The Nexus 7’s competitive pricing and robust feature set have contributed to its rising popularity. Initially priced at $199 for the 8GB model and $249 for the 16GB model, the Nexus 7 offered an affordable alternative to more expensive tablets without compromising on performance. This pricing strategy helped Google capture a significant share of the tablet market, particularly among budget-conscious consumers.
The tablet’s success can also be attributed to its integration with Google’s ecosystem. The Nexus 7 comes preloaded with Google Play, giving users access to a vast library of apps, games, movies, books, and music. This seamless integration with Google’s services enhances the overall user experience and makes the Nexus 7 an attractive option for those already invested in the Google ecosystem.
Moreover, the Nexus 7 received positive reviews from tech critics and users alike. Reviewers praised the tablet’s build quality, performance, and value for money. The device’s compact size and lightweight design also made it a popular choice for users looking for a portable and convenient tablet for everyday use.
In addition to its consumer appeal, the Nexus 7 has also had a significant impact on the tablet market as a whole. Its success prompted other manufacturers to develop and release their own budget-friendly tablets, leading to increased competition and innovation in the industry. This competition has ultimately benefited consumers, as it has driven down prices and led to the development of more advanced and feature-rich devices.
As the holiday season approaches, the demand for the Nexus 7 is expected to continue rising. With shipments likely to exceed 1,000,000 units this month, the tablet’s popularity shows no signs of waning. The success of the Nexus 7 serves as a testament to the power of collaboration and innovation in the tech industry, and it will be interesting to see how Google and Asus continue to evolve and improve their offerings in the future.
Source: Digi Times
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