Design firm Artefact have created a radically simple printer concept called the SWYP drastically moving away from the traditional printer most of us have in our offices and homes. The new concept called “SWYP: See What You Print” uses a touchscreen display to allow you to manipulate, resize and even tweak your photos using a variety of filters.
Once you are happy with your photograph you can then simply print it and see it transform from a digital image into a hard paper copy. The SWYP printer automatically connects to your camera or photographic device to enabling easy image importing. Watch the video after the jump to see the SWYP printer in action.
Rob Girling, co-founder and principal of Artefact explains the design of the SWYP printer:
“The design of SWYP shows that even familiar devices that have stagnated in terms of innovation can still be dramatically improved by making them simple and delightful to use,”- “Our primary goal with SWYP was not to take a concept to market, although we’re finding out that daring to rethink even the most mundane products opens up business doors that could lead to commercializing ideas.”.
Unfortunately the SWYP printer is just a concept at the moment and there are no plans as yet to put the SWYP printer into production. But hopefully the design will prompt a few printer manufacturers to reconsider the outdated designs they are using at the moment to flood the market.