Porsche has revealed its new Formula E race car, the Porsche 99X Electric which will take part in the 2019/2020 season of the ABB FIA Formula E Championship.
Porsche choose Twitch to unveil their new Formula E race car, it was revealed as part of a live video game and you can see more details over at Twitch.
Porsche regular drivers Neel Jani and André Lotterer played an active role in the car presentation with players from around the world. They were guided through the Porsche Digital GmbH premises in Ludwigsburg by specific instructions from the gaming community, first to find the Porsche 99X Electric and then to unveil it.
“It was a unique car presentation unlike anything the motorsport world has ever experienced before. It was great fun joining the gamers’ search for the Porsche 99X Electric both virtually and in real life at the same time. It is great that Porsche is breaking new ground and involving the young, digital generation,” says Jani. “A different kind of car premiere; I really enjoyed the fact that Neel and I acted as live players. It is fantastic that we are communicating with the digital target audience as equals and that they were able to be part of it,” says Lotterer.
You can find out more information about the new Porsche 99X Electric race car over at Porsche at the link below.
Source Porsche