We recently heard that Apple may be getting ready to launch a new version of their Apple TV which would be based on the iOS 4 operating system, and now another rumor has surfaced which says that Apple intends to focus on streaming and video rental with the new Apple TV rather than downloads.
According to NewTeeVee, Apple is planning to rent users episodes of TV shows for $0.99, and the service would work in a similar way to iTunes movie rentals.
Also, it looks like any videos purchased from iTunes for your Apple TV would be stored in the cloud rather than on your hardware, which could be useful allowing you to access them from your Apple TV, iPhone, MacBook, etc.
Cloud Storage and Accessibility
The shift to cloud storage for purchased videos represents a significant change in how users interact with their media. By storing content in the cloud, Apple is enabling users to access their media library from any compatible device, whether it’s an Apple TV, iPhone, iPad, or MacBook. This means that you can start watching a movie on your Apple TV at home and continue watching it on your iPhone while on the go. The convenience of cloud storage eliminates the need for large local storage capacities on the Apple TV device itself, potentially reducing the cost and size of the hardware.
Moreover, cloud storage can enhance the user experience by providing seamless updates and synchronization across all devices. For instance, if you pause a TV show on your Apple TV, you can resume it from the same point on your iPhone or MacBook. This level of integration is part of Apple’s broader ecosystem strategy, which aims to create a cohesive and interconnected user experience across all its products.
Streaming vs. Downloads
The focus on streaming and video rentals rather than downloads aligns with current trends in media consumption. Streaming services like Netflix, Hulu, and Disney+ have become immensely popular, offering users instant access to a vast library of content without the need to download files. By adopting a similar model, Apple is positioning itself to compete more effectively in the streaming market.
Renting TV show episodes for $0.99 could be an attractive option for users who prefer not to commit to full-season purchases or subscriptions. This pay-per-episode model allows for greater flexibility and can be more cost-effective for viewers who only want to watch specific episodes or series. Additionally, the rental model can introduce users to new shows without requiring a significant financial investment upfront.
Apple’s potential move towards streaming and rentals also reflects a broader industry trend towards subscription-based and on-demand services. As internet speeds and bandwidth capabilities continue to improve, streaming has become a more viable and preferred option for many consumers. This shift reduces the need for physical storage and allows for instant access to a wide range of content.
We have no idea when Apple will announce their new Apple TV, but we will keep you guys updated as soon as we get more information.
via Slash Gear
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