In just a few hours, Apple is holding their highly anticipated iPod music event where they will announce this year’s range of iPods. One thing we have been hearing about for some time is that Apple intends to inject some life back into their Apple TV, with a new, cheaper model that may be unveiled today.
Bloomberg is reporting that the new Apple TV will include movie streaming from Netflix, and users would pay a subscription fee to Netflix to use the streaming service.
The streaming service would be available on the revamped version of Apple TV, due to be introduced tomorrow in San Francisco, said two of the people, who asked not to be identified because the plans haven’t been made public.
Revamping Apple TV: A Strategic Move
This does sound interesting, and maybe this is the sort of thing that Apple needs to do with Apple TV in order to get people interested in the device. The inclusion of Netflix streaming could be a game-changer, offering a more versatile and appealing product to consumers. Apple TV has always been somewhat of a niche product, and integrating a popular service like Netflix could broaden its appeal significantly.
However, we are not sure how this would affect iTunes movie rentals, something that Apple would probably be pushing on the new Apple TV. The iTunes Store has been a cornerstone of Apple’s media strategy for years, and introducing a competing service like Netflix could create some internal competition. On the other hand, it could also complement iTunes by offering a wider range of viewing options, thus making Apple TV a more comprehensive entertainment hub.
Potential Impact on the Market
The potential impact on the market could be substantial. With the rise of streaming services, consumers are increasingly looking for devices that can consolidate their media consumption into one place. By adding Netflix, Apple TV could become a more attractive option compared to other streaming devices like Roku or Amazon Fire TV. This move could also put pressure on competitors to innovate and offer more features to keep up with Apple.
Moreover, the pricing strategy will be crucial. A cheaper Apple TV model could attract a broader audience, especially those who have been hesitant to invest in the device due to its cost. If Apple can strike the right balance between price and features, they could see a significant uptick in sales.
Another aspect to consider is the potential for future updates and integrations. Apple has a history of rolling out software updates that add new features and improve functionality. If the new Apple TV is successful, we could see more streaming services being added, further enhancing its value proposition.
via BGR
The upcoming announcement could mark a significant shift in Apple’s strategy for Apple TV. By incorporating Netflix streaming, Apple is not only making the device more appealing but also positioning it as a central hub for home entertainment. The success of this move will depend on various factors, including pricing, additional features, and how well it integrates with existing Apple services like iTunes. All eyes will be on Apple’s event to see how these changes unfold and what it means for the future of Apple TV.
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