Apple has announced that it has launched its new Apple Sanlitun store in China. The store is located in Beijing and serves as an updated version of Apple’s first store, which originally launched in China back in 2008.
The new Apple Sanlitun replaces the original Apple Store in Beijing and is situated next to where the original store was located. This new location not only preserves the legacy of the original store but also brings a fresh and modern experience to customers.
Innovative Design and Features
The new store features many of Apple’s latest retail design updates, including a Forum, Viewing Gallery, and Boardroom. The Forum will be the future home for Today at Apple, where the store will host some of Beijing’s greatest artists, musicians, and creatives who will showcase and teach their process. The Viewing Gallery, situated within the grand upper level, offers a stunning vantage point for the lively outdoor square. Local businesses and entrepreneurs can get personal advice and guidance from the Apple team in the store’s dedicated Boardroom. With more than double the space of the previous store dedicated to service and support, customers will have ample room to meet with a Genius or experience Today at Apple.
The Forum is designed to be a dynamic space where creativity and learning come together. It will host a variety of sessions, from photography and music to coding and design, providing a platform for local talent to share their expertise. This initiative not only enriches the community but also aligns with Apple’s commitment to fostering creativity and innovation.
The Viewing Gallery offers a unique perspective of the bustling Sanlitun area. This space is perfect for customers to relax and enjoy the vibrant atmosphere of the outdoor square. The gallery’s design emphasizes openness and connectivity, reflecting Apple’s philosophy of creating spaces that inspire and engage.
The Boardroom is another significant addition to the new store. It is tailored for local businesses and entrepreneurs who seek personalized advice and guidance. This dedicated space allows for one-on-one interactions with Apple experts, helping businesses leverage Apple technology to enhance their operations and achieve their goals.
Enhanced Customer Experience
The new Apple Sanlitun store has more than doubled the space dedicated to service and support compared to the previous store. This expansion ensures that customers have ample room to interact with Apple Geniuses and participate in Today at Apple sessions. The increased space also means shorter wait times and a more comfortable environment for customers seeking assistance.
In addition to the physical enhancements, the store incorporates several sustainable design elements. Apple has been a leader in environmental responsibility, and the new Sanlitun store is no exception. It features energy-efficient lighting, sustainable materials, and a design that maximizes natural light, reducing the store’s overall carbon footprint.
The store’s opening is a testament to Apple’s ongoing investment in China, one of its most important markets. By updating and expanding its presence in Beijing, Apple demonstrates its commitment to providing Chinese customers with the best possible retail experience.
You can find out more information about the new Apple Sanlitun store over at Apple at the link below.
Source Apple
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