Motorola has released their latest financial information for the last quarter of 2011, and along with the figures, we get some information on how many devices the company has sold.
Motorola sold a total of 200,000 tablets in the last quarter of 2011. For comparison, Apple sold a total of 15.43 million iPads for the same period in 2011. This stark contrast highlights the competitive challenges Motorola faced in the tablet market, especially against a dominant player like Apple.
Tablet Market Performance
The company also announced that they have shipped a total of 1 million tablets in 2011, which we suspect is way below what Motorola had expected. The Motorola Xoom, their flagship tablet, was launched with high expectations but struggled to gain significant market traction. Several factors contributed to this, including the competitive pricing and superior ecosystem of the iPad, as well as the rapid advancements in tablet technology that left some consumers hesitant to invest in a new device.
Despite these challenges, the Xoom did receive praise for its hardware quality and the introduction of Android Honeycomb, which was specifically designed for tablets. However, the software’s initial bugs and lack of optimized apps may have hindered its adoption.
Mobile Phone and Smartphone Sales
It looks like sales of mobile phones and smartphones were better for the company. Motorola announced that they shipped a total of 10.5 million mobile phones in quarter four of 2011, with a total of 42.4 million mobile phones for the whole year. Of these 42.4 million mobile phones, 5.3 million were smartphones.
The smartphone market was another area where Motorola faced stiff competition. The company’s Droid series, particularly the Droid Razr, was well-received and helped boost their smartphone sales. The Droid Razr was noted for its slim design and robust performance, which appealed to a segment of consumers looking for high-end Android devices.
However, Motorola’s overall market share in the smartphone industry was still overshadowed by giants like Apple and Samsung. The rapid innovation cycles and aggressive marketing strategies of these competitors made it difficult for Motorola to maintain a leading position.
In summary, while Motorola’s tablet sales in 2011 were underwhelming, their mobile phone and smartphone sales showed more promise. The company faced significant challenges in both markets but managed to carve out a niche with certain products like the Droid Razr. Moving forward, Motorola would need to address the competitive pressures and continue to innovate to improve their market standing.
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