Microsoft has announced that the next version of its web browser, Internet Explorer 9 will feature an ant-tracking tool, which will allow users to stop websites from tracking their online activity.
Microsoft are adding ‘Tracking Lists’ to IE9, that will allow users to choose which third party website content can track their online history, and the users will have to opt in to turn the feature on in the browser.
Today, consumers share information with more websites than the ones they see in the address bar in their browser. This is inherent in the design of the web and simply how the web works, and it has potentially unintended consequences. As consumers visit one site, many other sites receive information about their activities.
You can find out more information about how the anti-tracking tool will work over at the Microsoft Blog.