Yesterday we saw the new Microsoft Courier Tablet, today Gizmodo has another exclusive, two new smartphones from Microsoft (MSFT), the Microsoft Turtle and Microsoft Pure.
Microsoft’s new smartphones are made by Sharp, and look quite similar to the Sidekick for Danger, which was bought by Microsoft a couple of years ago.
Design and Features
The design of the Microsoft Turtle and Pure smartphones is reminiscent of the Sidekick, which was popular for its unique swivel screen and robust messaging capabilities. The Turtle appears to have a more rounded, compact design, while the Pure looks sleeker and more rectangular. Both phones seem to be targeting a younger demographic, possibly aiming to capture the market that once favored the Sidekick.
Potential Features and Services
The new phones from Microsoft may include Zune services, which would integrate music and media capabilities directly into the devices. This could be a significant selling point, as it would allow users to access a wide range of multimedia content on the go. Additionally, the phones are expected to have their own app store, much like the iPhone and the Palm Pre. This would enable users to download and install a variety of applications, enhancing the functionality of the devices.
While there are no details on specifications as yet, it is speculated that the phones will feature touchscreens, possibly with multi-touch capabilities, and physical keyboards, which would appeal to users who prefer tactile feedback for typing. The inclusion of high-quality cameras, GPS, and possibly even NFC (Near Field Communication) for mobile payments could also be on the cards.
The integration of Microsoft’s services, such as Office Mobile and OneDrive, could make these smartphones appealing to business users as well. The ability to seamlessly sync documents and data across devices would be a significant advantage for professionals who need to stay connected and productive while on the move.
Market Position and Competition
Microsoft’s entry into the smartphone market with the Turtle and Pure comes at a time when competition is fierce. The iPhone, with its sleek design and robust app ecosystem, has set a high bar for new entrants. Similarly, Android devices are gaining popularity due to their customization options and wide range of available models.
However, Microsoft’s strategy of leveraging its existing services and integrating them into the new smartphones could give it a competitive edge. For instance, the potential inclusion of Xbox Live services could attract gamers, while the integration of Bing search and maps could provide a seamless user experience.
The success of these new smartphones will largely depend on how well Microsoft can differentiate them from existing offerings and how effectively it can market them to its target audience. If the company can deliver a compelling user experience and build a strong app ecosystem, the Turtle and Pure could carve out a niche in the crowded smartphone market.
Unfortunately, there are no details on when we might see these phones in stores. The anticipation is building, and tech enthusiasts are eagerly awaiting more information on these intriguing new devices.
Head on over to Gizmodo for more details.
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