Microsoft has announced that their Microsoft Surface RT will be launching in an additional six countries this month, and the list includes Japan, Mexico, New Zealand, Russia, Singapore, and Taiwan. This expansion marks a significant step for Microsoft as it aims to capture a larger share of the global tablet market.
Microsoft also revealed that the Surface Pro will also be launching in other countries in the coming months, which includes Australia, China, France, Germany, Hong Kong, New Zealand, and the United Kingdom, although they did not give a specific launch date. The Surface Pro, known for its robust performance and versatility, is highly anticipated in these new markets.
“We are eager to see people and businesses in more countries get a chance to experience this new category of devices,” said Panos Panay, corporate vice president, Microsoft Surface. “Surface is the best of a tablet and a PC.”
Features and Specifications of Microsoft Surface RT
The Microsoft Surface RT is powered by a NVIDIA Tegra 3 processor and comes with 2GB of RAM. This combination ensures smooth performance for everyday tasks and multimedia consumption. Users have the option to choose between 32GB or 64GB of built-in storage, providing ample space for apps, documents, and media files. Additionally, the device features two 720p cameras, one on the front and one on the back, making it suitable for video calls and casual photography.
The Surface RT also includes a 10.6-inch ClearType HD display, which offers vibrant colors and sharp text, enhancing the overall user experience. The device runs on Windows RT, a version of Windows 8 designed for ARM-based processors, which includes a touch-optimized interface and access to the Windows Store for apps.
Global Expansion and Market Impact
The expansion of the Surface RT and Surface Pro into new international markets is a strategic move by Microsoft to increase its presence in the competitive tablet market. By offering these devices in more countries, Microsoft aims to attract a diverse range of users, from students and professionals to businesses looking for versatile computing solutions.
In Japan, for example, the Surface RT is expected to appeal to tech-savvy consumers who appreciate high-quality gadgets. In Mexico and Russia, the device could find a market among young professionals and students who need a reliable and portable device for both work and entertainment. New Zealand and Singapore, known for their high adoption rates of new technology, are also promising markets for the Surface RT.
The Surface Pro, with its more powerful Intel Core i5 processor and full Windows 8 operating system, is likely to attract users who need a device that can handle more demanding applications, such as graphic design software and business productivity tools. Its launch in countries like Australia, China, and the United Kingdom is expected to bolster Microsoft’s position in the premium tablet segment.
Microsoft’s decision to expand the availability of the Surface RT and Surface Pro also reflects the growing demand for hybrid devices that combine the functionality of a tablet and a laptop. These devices offer the flexibility to switch between touch and keyboard input, making them suitable for a wide range of tasks, from casual browsing to professional work.
The launch of the Microsoft Surface RT in six additional countries and the upcoming release of the Surface Pro in several more markets highlight Microsoft’s commitment to expanding its global footprint. With their innovative features and versatile design, the Surface RT and Surface Pro are well-positioned to meet the needs of a diverse and growing user base.
Source Engadget
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