Microsoft recently announced that they would start offering their Surface Windows RT tablet with third-party retailers in the US, and now it would appear that the device will also be available with other retailers here in the UK.
According to the guys over at Pocket Lint, the Microsoft Surface will be available from John Lewis stores in the UK starting today. You can see the statement from John Lewis below.
“Always first with the latest technology, John Lewis is delighted to announce that it will be the first high street retailer in the UK to offer the Microsoft Surface from the 14 December 2012 and with a two-year guarantee included at no extra cost.”
Expanding Retail Availability
The decision to expand the retail availability of the Microsoft Surface Windows RT tablet is a strategic move by Microsoft to increase its market presence and accessibility. Initially, the Surface was only available through Microsoft’s own stores and online platforms, which limited its reach. By partnering with well-known retailers like John Lewis in the UK, Microsoft aims to tap into a broader customer base who prefer to see and test products in person before making a purchase.
John Lewis is a reputable retailer known for its excellent customer service and quality products. Their inclusion of a two-year guarantee at no extra cost is a significant selling point that could attract more buyers. This move could potentially boost consumer confidence in the Surface tablet, as it assures them of the product’s reliability and the retailer’s commitment to customer satisfaction.
Impact on Sales and Market Competition
It will be interesting to see if the Surface being available at high street retailers in the UK will help boost sales of the device. The tablet market is highly competitive, with major players like Apple, Samsung, and Google dominating the space. The Surface Windows RT tablet offers a unique proposition with its integration of Windows 8, making it a hybrid device that can function both as a tablet and a laptop.
The Surface’s availability in physical stores allows potential buyers to experience its features firsthand, such as the touch-sensitive cover keyboard and the kickstand, which are not common in other tablets. This hands-on experience can be a decisive factor for many consumers who are on the fence about purchasing a new tablet.
Moreover, the Surface’s entry into high street retail stores could also influence other retailers to stock the device, further increasing its visibility and availability. This expanded retail presence could lead to increased sales, helping Microsoft gain a more substantial foothold in the tablet market.
Consumer Reception and Future Prospects
Consumer reception will play a crucial role in determining the success of the Surface Windows RT tablet in the UK market. Early reviews of the device have been mixed, with some praising its innovative design and functionality, while others have criticized its limited app ecosystem compared to competitors like the iPad.
However, Microsoft’s continuous efforts to improve the Windows Store and add more apps could address this concern over time. Additionally, the Surface’s compatibility with Microsoft Office and other productivity tools makes it an attractive option for professionals and students looking for a versatile device.
The availability of the Microsoft Surface Windows RT tablet at John Lewis stores in the UK marks a significant step in Microsoft’s strategy to expand its market reach. By partnering with reputable retailers and offering added incentives like a two-year guarantee, Microsoft aims to boost consumer confidence and drive sales. The impact of this move on the tablet market and Microsoft’s position within it will be closely watched in the coming months.
Source Pocket Lint
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
