The Jet Black version of the new iPhone 7 and 7 Plus has been in short supply since launch and now we may have some details on why this particular model is harder to get than the others.
According to a recent report, the Jet Black version of the iPhone 7 and 7 Plus is harder to produce than the other colors and the manufacturing yield on this color is about 60 to 70% of the other models.
The news comes from KGI Securities analyst Ming Chi Kuo who has received details from Apple’s supply chain.
Early shortage not entirely due to market demand. Shipment time for online orders is on par with last year’s cycle, generally estimated within 2-3 weeks, with the exception of the jet black model, which suffers from a low casing production yield rate of 60-70%. However, with the number of countries in the first wave to debut the iPhone 7 rising to 28 this year, versus 12 for the iPhone 6S launch, we believe overall demand for iPhone 7 is lower than that of its predecessor. Regarding news of some mobile operators reporting pre-order growth for the iPhone 7 over last year’s 6S, we believe this is mainly attributable to market share gains for these mobile operators thanks to new promotions, rather than representing greater consumer demand.
It may take Apple a while to catch up with the demand for the new iPhone 7 and iPhone 7 Plus, particularly the jet black models.