UK broadcaster ITV has this week announced the arrival of their ITV Player application on Amazon’s fire TV set-top box. Providing an easy way for those that would like to capture on ITV programming to access the content directly from the Amazon TV hardware.
The BBC iPlayer application has already been available on the Amazon TV box since its launch and is now joined by the ITV Player application.
Paul Kanareck, ITV’s Director of Online, explained :
We are delighted to have launched our VOD service on Amazon Fire TV devices. At ITV, we are witnessing a clear surge in viewing on connected TV platforms, so we have worked hard to improve our product and content offering viewed on larger screens. Amazon Fire TV devices showcase our content brilliantly, and gives our users another great way to access their favourite shows, so we are happy to extend our reach onto this new platform.
Source: Expert Reviews