UK Broadcaster ITV today announced the launch of its new ITV Hub that has been created to provide users with a one-stop location for all ITV’s digital TV channels and online services to compete with the likes of the BBC iPlayer.
The ITV Hub will replace the broadcasters ITV Player and itv.com services. The ITV Hub will launch later this year and will be available via mobile devices, PC and connected TVs.
ITV explained more in todays press release :
In addition, the service will extend its digital reach to become available for the first time on Amazon Fire TV and Fire TV Stick, and the new Freeview Play service. The desktop PC service is completely new and will see a merger between ITV’s on demand pages and show websites.
ITV can also reveal that, in time with the launch on ITV2, new episodes of Seth MacFarlane’s Family Guy and American Dad will be available on The ITV Hub – the first time a PSB channel has offered the hit shows in its VOD service.
The new, dynamic branding and colour palette is based on the dot above the ‘I’ on each of the ITV channel logos – ITV, ITV2, ITV3, ITV4, CITV and ITVBe – reinforcing the message that the on demand experience is a natural extension of our linear TV channels. The dots are able to interact, change size and morph into other shapes.
For more information on the new ITV Hub jump over to the official press release website for details via the link below.