Amazon stopped selling the Apple TV a couple of years ago, and now it looks like the new Apple TV 4K is going to be sold on Amazon sometime soon.
A listing for the new Apple TV recently appeared on Amazon, but this has now been taken down. The listing was spotted by 9 to 5 Mac, although it has now been removed.
Amazon Prime Video and Apple TV
Amazon Prime Video is due to launch on the Apple TV soon, and we suspect Amazon will start selling the new Apple TV at the same time as their video app launches on the platform. This move could be seen as a strategic partnership between the two tech giants, aiming to provide a seamless streaming experience for users. The integration of Amazon Prime Video on Apple TV will allow users to access a vast library of movies, TV shows, and original content directly from their Apple TV devices.
Amazon originally removed the Apple TV and also the Google Chromecast from its online store as the company obviously did not want these devices to compete with its Amazon Fire TV range of devices. The Amazon Fire TV has been a popular choice for streaming enthusiasts, offering features like Alexa voice control, 4K Ultra HD streaming, and a wide range of apps. However, the reintroduction of Apple TV on Amazon could indicate a shift in Amazon’s strategy, focusing more on providing diverse options for consumers rather than limiting their choices.
Implications for the Streaming Market
The potential reintroduction of Apple TV on Amazon’s platform could have significant implications for the streaming market. For one, it could lead to increased competition among streaming device manufacturers, ultimately benefiting consumers through better pricing and more innovative features. Additionally, it could pave the way for more collaborative efforts between major tech companies, leading to a more integrated and user-friendly streaming ecosystem.
Moreover, the availability of Apple TV on Amazon could also boost Apple’s market share in the streaming device segment. Apple TV 4K offers features like Dolby Vision, HDR10, and a powerful A10X Fusion chip, making it a strong contender in the market. By making it available on Amazon, Apple can reach a broader audience and potentially convert more users to its ecosystem.
As soon as we get some more details on when the new Apple TV is launching on Amazon, we will let you guys know. This development is eagerly awaited by many, as it promises to enhance the streaming experience for users who prefer Apple’s hardware but also enjoy Amazon’s content offerings.
The reappearance of Apple TV on Amazon could mark the end of a long-standing feud between the two companies. It signifies a potential shift towards more collaborative efforts in the tech industry, ultimately benefiting consumers with more choices and better services. Keep an eye out for further updates on this exciting development.
Source TNW
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