When the iPhone 6 and iPhone 6 Plus handsets launched, the iPhone 6 appeared to be the more popular model, although Apple did not give a breakdown of how many of each device they have sold.
Now according to a recent report from DigiTimes, demand for the iPhone 6 Plus is apparently higher than expected, and iPhone 6 Plus units are making up around 60 percent of current shipments.
Production and Shipment Insights
Sales of iPhone 6 Plus will be higher than expected, to account for 60% of total shipments of iPhone 6 devices, judging from recent shipments of analog ICs to the two iPhone 6 device producers, Foxconn Electronics and Pegatron Technology, according to industry sources.
Foxconn is responsible for the production of the iPhone 6 Plus, while Pegatron makes the iPhone 6, the sources revealed.
This shift in demand has significant implications for Apple’s supply chain and production strategies. Foxconn, being the sole producer of the iPhone 6 Plus, has had to ramp up its production capabilities to meet the unexpected surge in demand. On the other hand, Pegatron, which manufactures the iPhone 6, might need to adjust its production schedules and resource allocation to align with the changing market dynamics.
Global Launch and Market Reception
Apple recently launched the new iPhone handsets in a range of new countries, and the company is launching both devices in China later this month. The Chinese market is particularly crucial for Apple, given its vast consumer base and growing appetite for premium smartphones.
It looks like the new iPhone 6 and iPhone 6 Plus will be popular in China, as we heard yesterday that Chinese carriers had received over 2 million reservations for the device in just 6 hours. This overwhelming response indicates a strong market presence and consumer interest in Apple’s latest offerings.
Moreover, the iPhone 6 Plus’s larger screen size and enhanced features seem to resonate well with consumers who prefer a phablet experience. The device’s higher resolution display, improved battery life, and advanced camera capabilities make it a compelling choice for users looking for a versatile and powerful smartphone.
In addition to China, Apple has also expanded its reach to other key markets, including India, Brazil, and several European countries. The global rollout strategy is designed to maximize the availability of the new iPhones and cater to the diverse preferences of consumers worldwide.
Consumer Preferences and Market Trends
The higher-than-expected demand for the iPhone 6 Plus also reflects broader market trends towards larger smartphones. Consumers are increasingly using their devices for a wide range of activities, from streaming videos and playing games to productivity tasks and online shopping. The larger screen size of the iPhone 6 Plus offers a more immersive and enjoyable user experience, making it a preferred choice for many.
Furthermore, the iPhone 6 Plus’s advanced features, such as optical image stabilization, enhanced multitasking capabilities, and support for Apple Pay, add to its appeal. These features not only enhance the device’s functionality but also position it as a premium product in the competitive smartphone market.
The iPhone 6 Plus’s unexpected popularity underscores the importance of understanding consumer preferences and market dynamics. Apple’s ability to adapt its production strategies and meet the growing demand for its larger handset will be crucial in maintaining its competitive edge and driving future growth.
Source DigiTimes
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