There have been rumors that the COVID-19 outbreak would affect the demand for this year’s iPhone 12 and subsequently the number of handsets Apple will make.
According to a recent report, shipments of this year’s iPhone 12 are expected to remain the same as previous years.
There were estimates that shipments of these new iPhones would be down between 25% and 30% on last year, although it looks like this will not be the case.
According to a recent report by the China Securities Journal, Apple’s supply chain has not been told by Apple to reduce their original shipment target. So it would appear that Apple is expecting demand for this year’s handsets to be high.
Impact of 5G Technology on iPhone 12 Demand
The iPhone 12 range will be Apple’s first 5G iPhones, so this is expected to boost demand for the device. The introduction of 5G technology is a significant milestone for Apple, as it promises faster internet speeds, improved connectivity, and enhanced overall performance. This technological advancement is likely to attract a large number of consumers who are eager to experience the benefits of 5G.
We are expecting to see four versions of the new iPhone this year. Two standard models with a 5.4 inch and 6.1 inch display and two Pro models with a 6.1 inch and 6.7 inch display. The variety in screen sizes and features will cater to a broader audience, from those who prefer a more compact phone to those who enjoy a larger display for media consumption and productivity.
Apple’s Strategic Planning Amidst the Pandemic
Apple’s decision to maintain its original shipment targets despite the pandemic indicates a strong belief in the resilience of its supply chain and the loyalty of its customer base. The company has likely implemented robust measures to ensure that production and distribution processes are not significantly disrupted by the ongoing global health crisis.
Moreover, the anticipation surrounding the iPhone 12’s new features, such as the A14 Bionic chip, improved camera systems, and potential new design elements, adds to the excitement and expected high demand. Apple’s marketing strategies and the brand’s strong reputation for innovation and quality also play crucial roles in sustaining consumer interest and demand.
In addition to the hardware improvements, Apple is expected to introduce new software features with iOS 14, which will further enhance the user experience. Features like redesigned widgets, App Library, and enhanced privacy settings are likely to appeal to both new and existing iPhone users.
Furthermore, the economic impact of the pandemic has led to a shift in consumer behavior, with many people prioritizing technology and connectivity as essential aspects of their daily lives. This shift could contribute to sustained or even increased demand for new smartphones, including the iPhone 12.
Source CS, MyFixGuide
Image Credit: Sonny Dickson / Twitter
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