Apple will be launching their new iPad Mini in Russia tomorrow, Friday the 14th of December, and the device will be sold through Apple Premium Reseller re: Store. The device will be available from 6 PM Russian time.
Apple will also start selling the iPhone 5 in Russia tomorrow, although this will go on sale from midnight tonight in Russia. The WiFi-only model of the iPad Mini will be available initially, with the cellular model launching later on.
The iPad Mini will retail for 14,990 rubles for the 16GB model, which works out at around $488, to 22,990 rubles, about $748 for the 64GB iPad Mini.
Features and Specifications
The iPad Mini is a smaller, more portable version of Apple’s popular iPad. It features a 7.9-inch display, making it easier to hold and use with one hand compared to the larger 9.7-inch iPad. Despite its smaller size, the iPad Mini does not compromise on performance. It is powered by the A5 chip, which ensures smooth and efficient operation for everyday tasks such as browsing the web, checking emails, and using apps.
The device also includes a 5-megapixel iSight camera capable of capturing high-quality photos and 1080p HD video. The front-facing FaceTime HD camera is perfect for video calls and selfies. The iPad Mini supports WiFi connectivity, and the cellular model, which will be available later, supports 4G LTE networks for faster internet access on the go.
Market Impact and Consumer Expectations
The launch of the iPad Mini in Russia is a significant move for Apple as it continues to expand its presence in international markets. Russia, with its large and tech-savvy population, represents a lucrative market for Apple products. The introduction of the iPad Mini and iPhone 5 is expected to drive significant sales and increase Apple’s market share in the region.
Consumers in Russia have been eagerly anticipating the release of the iPad Mini. The device’s smaller size and lower price point compared to the full-sized iPad make it an attractive option for a wide range of users, from students to professionals. The iPad Mini’s portability and powerful features make it ideal for both personal and professional use, whether for reading, gaming, or productivity tasks.
Additionally, the staggered release of the WiFi-only and cellular models allows Apple to cater to different segments of the market. Those who primarily use their devices at home or in places with WiFi access can opt for the WiFi-only model, while those who need constant internet connectivity can wait for the cellular model.
The pricing of the iPad Mini in Russia is competitive, with the 16GB model priced at 14,990 rubles (approximately $488) and the 64GB model at 22,990 rubles (about $748). This pricing strategy positions the iPad Mini as a premium product while still being accessible to a broad audience.
The launch of the iPad Mini and iPhone 5 in Russia marks an important milestone for Apple. The iPad Mini’s combination of portability, performance, and competitive pricing is expected to resonate well with Russian consumers. As Apple continues to expand its global footprint, the success of these product launches will be closely watched by industry analysts and competitors alike.
Source The Next Web
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