Intel has announced that it will be showcasing more than ten new tablet devices it has created at this year’s Computex Trade Show, running from May 31st to June 4th, 2011.
Intel is looking to expand its range of devices from PC systems into new mobile devices and is launching a new set of chips, code-named Oak Trail, specifically designed for tablet-style devices and aimed at closing the gap between Intel and ARM Holdings.
Challenges Intel Faces in the Tablet Market
However, analysts think that Intel faces a hard uphill struggle with the launch of the new tablets. The company is also handicapped by coming late to the tablet market and its lack of strong partnerships. Together with the lack of application development and solutions designed for Android or other popular tablet operating systems, Intel has a significant challenge ahead.
One of the primary hurdles for Intel is the dominance of ARM Holdings in the mobile and tablet market. ARM’s architecture is widely used in most of the tablets and smartphones available today, primarily because of its power efficiency and performance. Intel’s Oak Trail chips will need to demonstrate significant advantages in these areas to persuade manufacturers and consumers to make the switch.
Potential for Innovation and Market Penetration
Despite these challenges, Intel’s entry into the tablet market could bring about some exciting innovations. The Oak Trail chips are designed to offer improved battery life and better performance, which are critical factors for mobile devices. If Intel can deliver on these promises, it could carve out a niche for itself in the competitive tablet market.
Moreover, Intel’s extensive experience in the PC market could be an asset. The company has a long history of producing high-performance processors, and this expertise could translate well into the tablet market. Additionally, Intel’s strong brand recognition and reputation for quality could help it gain traction with consumers.
Another potential advantage for Intel is its ability to leverage its existing relationships with PC manufacturers. Companies like Dell, HP, and Lenovo, which already use Intel processors in their laptops and desktops, might be more inclined to use Intel chips in their tablets as well. This could help Intel quickly establish a presence in the market.
Over the next coming months, it will be interesting to see how the new tablet devices are accepted and if Intel can become a player within the tablet market. The success of these new devices will likely depend on a combination of factors, including performance, battery life, price, and the availability of applications. As always, we will keep you posted on any updates and news from the Computex Trade Show.
In conclusion, while Intel faces significant challenges in entering the tablet market, there are also opportunities for the company to innovate and capture market share. The launch of the Oak Trail chips and the new tablet devices at Computex will be a critical test for Intel’s strategy. If successful, it could mark the beginning of a new chapter for the company in the mobile device market.
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