HTC senior vice-president of design Scott Croyle is leaving the Taiwanese OEM to work on his own projects. The news has been confirmed by HTC as well.
The company describes it as a “long-term transition” where Croyle will work in a consultancy role to focus on special projects.
“HTC remains at the forefront of smartphone innovation. Scott Croyle will be focusing on special projects and dedicated on next generation developments,” says HTC.
Some of Croyle’s work will go to Drew Bamford, who received a promotion to work on software and services, and report directly to the CEO Peter Chou.
“Drew Bamford is an experienced and talented leader at HTC with solid track records in leading and building our user experience team. Effective immediately, in addition to his current duties in product development and user experience, Drew will lead HTC Creative Labs and focus on innovative new products and user experience strategies.”
He is said to be the guy behind the beautiful designs of the HTC One M7 and One M8. Let’s see who will take over Croyle’s position in the coming months.
Scott Croyle’s Impact on HTC
Scott Croyle has been a pivotal figure at HTC, especially known for his contributions to the design of the HTC One M7 and One M8. These models were critically acclaimed for their sleek, premium designs and innovative features. The HTC One M7, for instance, was praised for its aluminum unibody, which set it apart from the plastic designs that were prevalent at the time. The HTC One M8 continued this trend with its refined design and added features like the Duo Camera system, which allowed for advanced photo editing capabilities.
Croyle’s departure marks the end of an era for HTC, but it also opens up new possibilities for the company. His move to a consultancy role suggests that while he may not be involved in the day-to-day operations, his influence will still be felt in the company’s future projects.
The Future of HTC Design
With Drew Bamford stepping up to take on more responsibilities, HTC is positioning itself to continue its legacy of innovation. Bamford has been with HTC for several years and has a strong background in user experience and product development. His new role will involve leading HTC Creative Labs, a division focused on developing new products and user experience strategies.
Bamford’s promotion indicates that HTC is committed to maintaining its focus on design and user experience. Under his leadership, HTC Creative Labs is expected to explore new avenues for innovation, potentially including advancements in virtual reality, augmented reality, and other emerging technologies.
HTC has always been known for pushing the boundaries of smartphone design and technology. The company’s commitment to innovation is evident in its history of firsts, such as the introduction of the first Android smartphone, the HTC Dream, and the first 4G-capable smartphone, the HTC Evo 4G. With Bamford at the helm of HTC Creative Labs, the company is likely to continue this tradition of pioneering new technologies and setting industry standards.
In conclusion, while Scott Croyle’s departure from HTC marks a significant change, it also presents an opportunity for new leadership to take the company in exciting new directions. Drew Bamford’s promotion and the continued focus on innovation suggest that HTC is well-positioned to remain a leader in the smartphone industry. As the company navigates this transition, it will be interesting to see what new developments and products emerge from HTC Creative Labs.
Source: The Verge, Pocket-lint
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