HTC has had a number of problems selling smartphones over the last few years, last year the company concentrated on just a couple of new smartphones based around the HTC One.
The year before that HTC released a lot of different smartphones, although they did not have high sales of all these devices, which is why the decided to concentrate on a few high end models in 2013.
Now it looks like HTC has plans again to expand their range, and the company will also launch cheaper smartphones as well as concentrating on their high end devices.
“The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” said co-founder and Chairwoman Cher Wang, speaking to Reuters in New York last week alongside Chialin Chang, HTC’s Chief Financial Officer.
It will be interesting to see if HTC can get the balance right between their high end and cheaper smartphones, hopefully this new strategy will help the company turn a profit.
HTC has plans to continue with high end device which will retail for around $600, plus budget smartphones which will retail for between $150 and $300.