Google’s Android mobile OS is becoming increasingly more popular, and now according to recent research conducted by Nielsen, Google’s Android OS is dominating new smartphone purchases.
The survey was conducted in August and it revealed that on average around 43 percent of smartphone owners have an Android device, and it also looked at people who have purchased a new smartphone over the last 3 months.
According to the report, 56 percent of all new smartphone purchases for that period were for Google Android devices, next up was Apple’s iPhone with a 28 percent share followed by 9 percent for RIM’s BlackBerry and 6 percent for other devices.
Factors Contributing to Android’s Popularity
Several factors contribute to the growing popularity of Google’s Android OS. One of the primary reasons is the wide variety of devices available that run on Android. Unlike Apple’s iPhone, which is limited to a few models, Android is used by numerous manufacturers such as Samsung, LG, HTC, and Motorola. This diversity allows consumers to choose from a range of devices that fit different budgets and preferences.
Another significant factor is the customization options available on Android devices. Users can personalize their home screens, choose from a wide array of widgets, and even install custom ROMs if they are tech-savvy. This level of customization is appealing to users who want their device to reflect their personal style and needs.
Additionally, the Google Play Store offers a vast selection of apps, often more than what is available on Apple’s App Store. This extensive app ecosystem ensures that users have access to a wide range of applications, from productivity tools to entertainment options.
Impact on the Smartphone Market
The dominance of Android in new smartphone purchases has significant implications for the smartphone market. For one, it puts pressure on other operating systems to innovate and offer competitive features. Apple’s iOS, for example, continues to evolve with each new release, adding features that aim to keep it competitive with Android.
Moreover, the success of Android has led to increased competition among smartphone manufacturers. Companies are continually striving to outdo each other with better hardware, improved cameras, and unique features. This competition benefits consumers, as it leads to more choices and better technology at various price points.
The rise of Android has also had an impact on app developers. With a larger user base, developers are more inclined to create apps for Android, knowing that they can reach a broader audience. This has led to a thriving app development community and a continuous influx of new and innovative applications.
You can find out more information over at Nielsen.
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