Google has announced that it is bringing its AMP technology to Gmail, and Google is now rolling out dynamic emails to Gmail.
These dynamic emails will allow you to interact with emails in a similar way to a web page. This new feature is built on Google’s AMP technology, which stands for Accelerated Mobile Pages. AMP was initially designed to make web pages load faster on mobile devices, but its application has now expanded to email, making it more interactive and engaging.
Enhanced Interactivity with Dynamic Emails
Starting today, we’re making emails more useful and interactive in Gmail. Your emails can stay up to date so you’re always seeing the freshest information, like the latest comment threads and recommended jobs. With dynamic email, you can easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment.
This means that instead of static content, your emails can now include dynamic elements such as carousels, forms, and buttons that allow you to perform actions without leaving your inbox. For instance, if you receive an email about an upcoming event, you can RSVP directly from the email. Similarly, if you receive a survey, you can fill it out right there in your inbox. This eliminates the need to open a new tab or window, making the process more seamless and efficient.
Real-Time Updates and Collaboration
Take commenting in Google Docs, for example. Instead of receiving individual email notifications when someone mentions you in a comment, now, you’ll see an up-to-date thread in Gmail where you can easily reply or resolve the comment, right from within the message.
This feature is particularly useful for collaborative environments. For example, in Google Docs, when someone mentions you in a comment, you no longer receive multiple email notifications for each comment. Instead, you get a single, dynamic email that updates in real-time. This allows you to see the entire comment thread and respond or resolve comments directly from your inbox. This can significantly streamline workflows and improve productivity.
Moreover, dynamic emails can be used for various other purposes. For example, e-commerce businesses can send dynamic emails that allow customers to browse through a product catalog, add items to their cart, and even make purchases without leaving their email. Job portals can send dynamic job recommendations where users can view job details and apply directly from the email. The possibilities are endless, and this technology opens up new avenues for making email communication more effective and engaging.
You can find out more information about these new features coming to Gmail over at Google at the link below.
Source Google
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