We have already seen a Google TV set-top box in the form of the Logitech Revue, plus Google TV HDTVs from Sony, and we were expecting to see some new Google TV devices from a range of manufacturers at CES.
According to the NYT, Google has asked a range of manufacturers to delay their launch of their Google TV devices, so it can refine the software. The news comes after Google updated the Google TV software last week.
It seems that manufacturers including Toshiba, LG, and Sharp, who were all set to show off Google TV devices at CES in January, have been asked to hold off launching them until the software can be improved. This delay is significant as CES is one of the largest tech events of the year, where companies often unveil their latest innovations to the public and industry experts.
The Impact on Manufacturers
This is bad news for Google TV, and also for the manufacturers who have obviously invested heavily to get their Google TV devices ready for a CES launch. The delay means that these companies will miss out on the crucial exposure and potential sales boost that comes from showcasing their products at such a high-profile event. For instance, Toshiba, LG, and Sharp have likely spent considerable resources on research and development, marketing, and production to meet the CES deadline. A delay not only affects their immediate sales prospects but also their market positioning against competitors who may not be facing similar delays.
Moreover, the delay could impact the supply chain and logistics planning for these manufacturers. Components and materials that were scheduled for production might now need to be stored or repurposed, leading to additional costs. The delay also affects retailers who were preparing to stock these new devices, potentially leading to a gap in their product offerings.
Google’s Strategy and Future Prospects
From Google’s perspective, the decision to delay the launch is likely a strategic move to ensure that the Google TV platform is as polished and user-friendly as possible. The initial reception of Google TV has been mixed, with some users praising its potential while others criticize its complexity and lack of content. By refining the software, Google aims to address these issues and provide a more seamless and enjoyable user experience.
The delay also gives Google more time to negotiate content deals and partnerships, which are crucial for the success of any TV platform. Content is king in the world of television, and having a robust library of shows, movies, and apps can make or break a platform. By taking the time to refine the software and secure more content, Google is positioning itself for a stronger market entry.
Additionally, this delay could be seen as a learning opportunity for Google. The tech giant can gather more feedback from its initial users and make necessary adjustments. This iterative approach is common in the tech industry, where companies often release a product, gather user feedback, and then release an improved version.
Have a look at our handy OLED TV Explained guide for more information on the latest HDTVs.
via Electronista
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