Google has this week launched a new Google Trusted Stores Verification Program for online retailers, to help shoppers identify online stores that deliver a great experience. The new Google Trusted Stores service has been in testing for the last nine months, and monitors online stores and awards retailers that provide great service and shipping with a “trusted” badge.
How the Google Trusted Stores Program Works
When moused over, the badge reveals a retailer’s Trusted Store data, showcasing metrics such as the percent of on-time shipping and the average number of days for shipping, to name just a few. This transparency allows customers to make more informed decisions when choosing where to shop online. The Google Trusted Stores Verification Program also provides customers with free purchase protection from Google, which they can opt into when making a purchase. This purchase protection offers an additional layer of security, ensuring that customers feel confident in their transactions.
Benefits for Retailers and Shoppers
For retailers, being awarded the Google Trusted Stores badge can significantly enhance their credibility and attract more customers. The badge serves as a mark of excellence, indicating that the retailer consistently meets high standards for customer service and shipping reliability. This can lead to increased customer trust and potentially higher sales.
For shoppers, the benefits are equally compelling. The Trusted Stores badge acts as a quick reference point for identifying reliable retailers. In an era where online shopping is fraught with risks such as delayed shipping, poor customer service, and fraudulent websites, the Google Trusted Stores badge provides a sense of security. Additionally, the free purchase protection offered by Google can cover issues such as items not arriving or not being as described, adding an extra layer of reassurance.
The program also encourages retailers to maintain high standards, as consistent performance is required to retain the Trusted Stores badge. This creates a win-win situation where both retailers and customers benefit from improved service and reliability.
For more information on the free purchase protection, jump over to the Google Trusted Stores website.
Source: Google
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