Google recently launched their new Google Pixel smartphone and now Google has launched new Google Shops in some Canadian Best Buy stores.
These new Google Shops are being set up in Best Buy stores in four flagship locations, and the team over at TechCrunch went to check one out. Have a look at the video below.
Google’s Retail Strategy
Google obviously has a new strategy to sell their smartphones and may be taking a leaf out of Apple’s book by launching retail stores to sell their devices directly to the public. This move signifies Google’s commitment to providing a hands-on experience for their customers, allowing them to interact with the products before making a purchase. By setting up these shops within Best Buy stores, Google is leveraging the existing retail infrastructure and customer base of Best Buy, which is a smart move to increase their market penetration.
These new stores will be within select Best Buy stores in Canada, and you will be able to buy the Pixel and Pixel XL handsets. Additionally, other Google devices like the Daydream View, Google Home, Chromecast, and Google WiFi will also be available. This comprehensive range of products ensures that customers can experience the full ecosystem of Google’s hardware offerings.
Enhanced Customer Experience
The Google Shops are designed to provide an immersive experience for customers. They feature interactive displays and demo areas where customers can try out the latest Google technology. For instance, the Daydream View VR headset can be tested in-store, giving customers a firsthand experience of virtual reality. Similarly, Google Home, the smart speaker powered by Google Assistant, can be demonstrated to show how it integrates with other smart home devices.
Moreover, the staff at these Google Shops are trained to provide expert advice and support, ensuring that customers can make informed decisions. This level of customer service is crucial in differentiating Google from other tech companies and building brand loyalty.
The launch of these shops also coincides with the holiday shopping season, which is a strategic move to capture the increased consumer spending during this period. By offering a physical space where customers can explore and purchase Google products, the company is likely to see a boost in sales.
In addition to selling products, these Google Shops may also serve as a venue for workshops and events. For example, Google could host sessions on how to use Google Home to automate your home or how to get the most out of your Pixel smartphone. These events can help build a community around Google products and encourage repeat visits to the store.
The concept of having dedicated spaces within larger retail stores is not new, but it is a testament to the growing importance of experiential retail. As consumers become more tech-savvy, they seek out opportunities to engage with products in meaningful ways before making a purchase. Google’s approach with these shops addresses this need and positions them well in the competitive tech market.
Source TechCrunch
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