Google has this week started rolling out new features for its Blogger platform that will enable users to easily add Google+ functionality to their sites. Back in October, Google started allowing users to display their Google+ profile with their blog, in preference to their Blogger profile. Now the additional features allow you to share your posts on Google+ once you have connected Google+ with your Blogger account.
Enhanced Integration with Google+
Even though the features are relatively small at the moment, the services will become more and more linked to each other over the coming months. This integration is part of Google’s broader strategy to unify its services and provide a seamless user experience across its platforms. By linking your Google+ profile with your Blogger account, you can take advantage of several benefits. For instance, your blog posts can automatically be shared with your Google+ circles, increasing your content’s visibility and engagement.
Additionally, this integration allows for better social interaction. Readers can comment on your blog posts using their Google+ profiles, which can help create a more engaged and authentic community. This feature also makes it easier for bloggers to manage their online presence, as they can handle both their blog and social media interactions from a single platform.
How to Get Started
If you haven’t already switched over to using your Google+ profile within Blogger, jump over here to set up the link now. The process is straightforward and only takes a few minutes. Once you have connected your accounts, you will notice new options in your Blogger dashboard that allow you to share posts directly to Google+.
Moreover, Google has hinted at future updates that will further enhance this integration. These could include advanced analytics to track the performance of your posts on Google+, more customization options for how your posts appear on the social network, and even deeper integration with other Google services like Google Analytics and Google AdSense.
For example, imagine being able to see detailed statistics on how your blog posts are performing on Google+, including metrics like shares, comments, and +1s. This data could be invaluable for bloggers looking to optimize their content and reach a wider audience. Similarly, tighter integration with Google AdSense could make it easier for bloggers to monetize their content, by displaying targeted ads to their Google+ followers.
In summary, while the current features may seem modest, they represent the first steps in a much larger plan to integrate Blogger and Google+ more closely. This move is likely to benefit both casual bloggers and professional content creators, by providing them with new tools to engage their audience and grow their online presence.
Source: TNW
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