Google has today introduced its new official Google page shortener which will work with any Google product or service. The new g.co shortening service follows on from the launch of Google’s public URL shortener back in 2009 goo.gl enabling users to shorten any URL.
Google explains their new shortening service :
You’ve arrived at this page because you typed or linked to “g.co”, Google’s official URL shortcut just for Google websites. Whenever you see a short “g.co” link, you can trust that it will always take you to a Google product or service. We also have a public URL shortener at goo.gl. You can use this to shorten up URLs across the web.
Source: Google Blog