There were rumors earlier in the week that Google may be thinking about killing off their Nexus program, although if comments from Google’s CFO Patrick Pichette, in the company’s recent earnings call are anything to go by, Google won’t be killing off the Nexus program any time soon.
Patrick Pichette mentioned a number of times during the earnings call that the Nexus line is a ‘very strong’ performer for the company.
He did not mention how many Nexus 5 devices have been sold, but he did say that “We had great momentum on the Nexus 5 and Chromecast,” the Chromecast was apparently Google’s best selling product.
Google’s Strategy with Nexus
The Nexus program has always been more than just a revenue stream for Google. It serves as a platform to showcase the latest and greatest in Android technology. By releasing Nexus devices, Google can ensure that there is at least one device on the market that runs a pure version of Android, free from manufacturer skins and bloatware. This allows developers and enthusiasts to experience Android as Google intended.
Moreover, the Nexus line has often been priced competitively, making it accessible to a broader audience. This strategy not only helps in increasing the adoption of Android but also sets a benchmark for other manufacturers in terms of hardware and software integration.
Impact on the Android Ecosystem
The Nexus program has had a significant impact on the Android ecosystem. It has pushed other manufacturers to improve their devices and offer better user experiences. For instance, the Nexus 5 was one of the first devices to feature a high-resolution display and a powerful processor at a relatively affordable price. This forced other manufacturers to up their game, leading to better devices across the board.
Additionally, the Nexus program has been instrumental in driving software updates. Nexus devices are among the first to receive new Android updates, which helps in reducing fragmentation in the Android ecosystem. This is crucial for developers who need to ensure that their apps work across different versions of Android.
So it looks like Google does not have any plans to kill off their Nexus program. The program is working well for the company and it allows them to showcase their new versions of Android.
It could end up being a profitable part of the business for Google. While the revenue is nowhere near their other earnings, it is said to be one of the fastest growing sources of revenue for Google. The Nexus program also helps in building a loyal customer base that values timely updates and a pure Android experience.
Furthermore, the success of the Nexus program has paved the way for other Google hardware initiatives, such as the Pixel line of smartphones and the Google Home smart speakers. These products have further solidified Google’s presence in the hardware market and have contributed to the company’s overall ecosystem.
The Nexus program has been a cornerstone of Google’s hardware strategy. It has not only helped in showcasing the best of Android but has also driven innovation and competition in the smartphone market. Given its success and the strategic advantages it offers, it is unlikely that Google will discontinue the Nexus program anytime soon.
Source The Verge
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.