It looks like Google has decided to stop making tablets. The company previously launched their last tablet, the Pixel Slate, last year. This move marks a significant shift in Google’s hardware strategy, as the company had been making efforts to establish a foothold in the tablet market.
We were expecting to see another version of the tablet this year. However, according to a report by Computer World, Google has decided to stop producing its own tablets. This decision comes as a surprise to many, given the competitive nature of the tablet market and Google’s previous investments in this area.
A Google spokesperson directly confirmed all of these details to me. The news was revealed at an internal company meeting on Wednesday, and Google is currently working to reassign employees who were focused on the abandoned projects onto other areas. Many of them, I’m told, have already shifted over to the laptop side of that same self-made hardware division.
Impact on Google’s Hardware Strategy
So basically, any tablets that they were previously working on that have not been announced have now been shelved. This decision indicates a strategic pivot for Google, focusing more on their strengths and areas where they have seen more success. Google will apparently still be working on their Pixelbook devices, and we can expect to see new iterations of those in the future. The Pixelbook has been well-received for its design and functionality, and it seems Google is doubling down on this product line.
The move to discontinue tablet production could also be seen as a response to the competitive pressures from other tech giants like Apple and Samsung, who dominate the tablet market. By reallocating resources to other projects, Google may be aiming to innovate and excel in areas where they have a better chance of leading the market.
Future Prospects and Market Trends
The decision to stop making tablets does not mean Google is stepping away from the hardware market altogether. On the contrary, the company appears to be refocusing its efforts on other hardware projects that align more closely with its core competencies and market demands. For instance, the Pixelbook series has garnered positive reviews for its high-quality build and seamless integration with Google’s ecosystem of services.
Moreover, this shift could allow Google to invest more in emerging technologies such as artificial intelligence and machine learning, which are becoming increasingly important in consumer electronics. By concentrating on these areas, Google can continue to innovate and offer unique products that stand out in a crowded market.
Additionally, Google’s decision may also influence other companies in the tech industry. Competitors might see this as an opportunity to capture a larger share of the tablet market, while partners and developers could adjust their strategies to align with Google’s new focus.
In summary, while Google’s exit from the tablet market may disappoint some fans, it opens up new avenues for the company to explore and excel in other areas. The reallocation of resources to the Pixelbook and other hardware projects suggests that Google is committed to delivering high-quality products that meet the evolving needs of consumers.
Source Computerworld
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