Google is the latest company to purchase a music streaming service, the company has bought Songza, the company announced the acquisition on their website.
Songza is a music streaming service that launched back in 2010, the service has around 5.5 million users, although Google apparently purchased the company for their technology.
Songza creates custom music playlist based on things like your location, the time of the day, or day of the week, and Google is expected to integrate the technology into its Google Play Music service, although Google said there are no changes planned for Songza at the moment.
You know why we love building Songza? Because you trust us to make every moment of your day better — and that’s a pretty huge honor. Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.
Apple recently acquired Beats Audio, and one of the reasons for the purchases was to get their hands on Beats Music and their music streaming technology, Google obviously have similar plans with their recent purchase.
As yet there are no details on exactly what Google will use Songza for, as soon as we get some more information on what they plan to do with their latest acquisition, we will let you guys know.