Google is preparing to gear up its advertising within Gmail to be even more personal than ever using your email and priority inbox to help advertisers target their adverts more effectively.
You may already have noticed the small banner notifying Gmail users of the up an coming changes to their accounts as yellow alert just under the search buttons. Google have also confirmed that they are currently in the process of rolling the ne advertising out worldwide.
If you find the thought of Google providing advertisers with ammunition to target your needs and desires (which is now set as the default option for your account), Google have provided a feature that allows you to opt out if desired, via the Gmail setting panel.
Google has explained that their new advertising system works in a similar way to their Priority Inbox by registering the email you read the most and respond to. As Gmail learns your habits, you’ll start seeing ads that aren’t directly related to the email you’re reading but should be related to your likes.
Source: Tech Crunch