The mid-size truck market has heated up in the last few years with Ford bringing the Ranger back to the US after a hiatus. Ford is now bragging that the new Ranger truck will have best in class maximum payload of 1,860 pounds. While most of the mid-size trucks on the market come with V6 engines, Ford is using its 2.3L EcoBoost four.
Performance and Capabilities
That four-cylinder engine gives the Ranger best in class 310 lb-ft of torque for climbing and towing. This impressive torque means a best in class towing capability of 7,500 pounds with the available tow package with integrated trailer brake. The standard 2.3L EcoBoost engine makes 270hp and 310 lb-ft of torque. This engine is not only powerful but also efficient, making it a standout in the mid-size truck segment.
The engine is paired with a 10-speed automatic transmission that should give it impressive fuel economy. Although no official economy numbers have been offered at this time, the combination of the EcoBoost engine and the 10-speed transmission is expected to deliver competitive fuel efficiency. This is particularly important for consumers who are looking for a truck that can handle heavy loads without sacrificing fuel economy.
Advanced Features and Technology
The new Ford Ranger is not just about raw power and towing capabilities; it also comes packed with advanced features and technology. For instance, the Ranger offers a Terrain Management System that allows drivers to choose from four different drive modes: Normal, Grass/Gravel/Snow, Mud/Ruts, and Sand. This system optimizes the Ranger’s performance based on the selected mode, making it versatile for various driving conditions.
Additionally, the Ranger is equipped with Ford’s Co-Pilot360 suite of driver-assist technologies. This includes features like Pre-Collision Assist with Automatic Emergency Braking, Lane-Keeping System, and a Blind Spot Information System with trailer coverage. These technologies not only enhance safety but also make driving the Ranger more convenient and less stressful.
The interior of the Ranger is designed with comfort and functionality in mind. It offers available features like an 8-inch touchscreen with SYNC 3, Apple CarPlay, and Android Auto compatibility. The cabin is spacious, with ample legroom and storage options, making it suitable for both work and leisure.
Market Competition and Consumer Appeal
The mid-size truck market is highly competitive, with strong contenders like the Chevrolet Colorado, Toyota Tacoma, and Nissan Frontier. However, the Ford Ranger’s combination of best in class payload, towing capabilities, and advanced features make it a compelling choice for consumers. The use of a 2.3L EcoBoost engine sets it apart from competitors who primarily rely on V6 engines, offering a unique blend of power and efficiency.
Ford’s decision to reintroduce the Ranger in the US market comes at a time when consumer interest in mid-size trucks is growing. These trucks offer a balance between the capabilities of full-size trucks and the maneuverability and fuel efficiency of smaller vehicles. The Ranger’s impressive specifications and modern features make it well-suited to meet the demands of today’s truck buyers.
The new Ford Ranger is a formidable player in the mid-size truck market. With its best in class payload and towing capabilities, advanced technology, and efficient EcoBoost engine, it offers a well-rounded package for consumers. Whether for work or play, the Ranger is designed to deliver performance, comfort, and reliability.
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